B2B News | LiveWire has made its first-ever acquisition, snapping up the assets of Dust Moto to push deeper into the electric off-road segment.
LiveWire says the deal accelerates its ambitions beyond the tarmac, building on a journey it traces back to its STACYC kids’ balance bike brand a decade ago. With Dust Moto now folded in, LiveWire is moving the startup’s electric dirt bike platform toward production, backed by its own engineering resources, manufacturing scale, and global sales and service network.
Dust Moto, founded by Colin Godby, had built up a solid reputation for off-road knowledge and electric dirt bike development before the acquisition. Godby will continue as part of the project, and struck an optimistic tone about the deal: the two companies share a common DNA as American performance brands, he said, and LiveWire’s global reach gives Dust’s bike a shot at a worldwide audience it couldn’t have reached independently.
“Joining LiveWire marks an exciting next chapter in our journey,” said Colin Godby, CEO of Dust Moto. “LiveWire shares our fundamental DNA as an American brand focused on performance, innovation, and putting riders first. With LiveWire’s scale, resources, and global reach, we can bring our electric off-road bike to market with a worldwide audience and deliver an unmatched off-road experience.”
LiveWire CEO Karim Donnez framed the move as a natural strategic expansion. The electric off-road market is growing fast, driven by riders drawn to the instant torque, low maintenance, reduced noise, and simplified single-speed operation that electric powertrains offer in the dirt.
“Dust Moto is a strong strategic fit and an accelerator of our vision, bringing proven off road insight that will contribute meaningfully to LiveWire’s leadership position in electric powersports.” says Karim Donnez.
The company hasn’t revealed specific details about the incoming model yet, but has confirmed it expects to share more on the product launch in the second half of this year.
All images © LiveWire | Dust Moto