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Peugeot E-208GTi l GTinsider Club l Design Story Interior
Peugeot

Peugeot E-208GTi l GTinsider Club l Design Story Interior

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Peugeot E-208GTi l GTinsider Club l Design Story Interior

Step inside the #Peugeot E‑208 GTi. Literally. In this exclusive interview, CMF – Color Material Finishing – Design Director Benoît Morin reveals the thinking behind one of the most iconic parts of the car: its interior. As one of the creative leads shaping the soul of the #E208GTi, he takes us into the materials, colours and finishes that define the next chapter of GTi design.

From the very beginning, the ambition was clear: to create an icon worthy of the 205 GTi legacy. That mission began with a defining vision: red. For Benoît and his team, red wasn’t just a colour choice, it was an attitude. You’ll find it stitched into the seats, woven into the textiles, integrated into the exclusive carpeting, running through the seatbelts and marking the GTi identity on the steering wheel. Every detail is intentional, carrying the sporty edge that defines Peugeot GTi.

And when it comes to favourites? Benoît has one feature he always comes back to. Once you notice it, you’ll start seeing it everywhere. Because “inside the E‑208 GTi, everything is in the details.”

Want to get deeper into the ins and outs of the GTi world – straight from the designers themselves? Join the #GTinsider Club for early access to upcoming interviews: https://www.peugeot.co.uk/tools/forms/208-gti-kmi.html

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