Some stories you agree to sit on for a while. In March 2025, THE PACK attended an evening at Wintercircus in Ghent (Belgium), where Lowie Vermeersch and the team behind ANY gave a small group of guests an early look at something they couldn’t yet name publicly. A prototype, a philosophy, and a bet that the urban vehicle market had a gap no one had yet filled properly. We agreed to wait. Having now seen the LUV1 presented at Milan Design Week, we can say the wait was worth it.
ANY has built what it calls a Life Utility Vehicle (LUV), a term the company coined because nothing in the existing vocabulary quite fit. It is a two-wheeler with 120 liters of integrated storage, die-cast aluminium chassis construction, interchangeable body panels, and the kind of considered, unhurried design language you expect from a studio with Pininfarina in its lineage. Granstudio, the Turin-based practice led by former Pininfarina creative director Lowie Vermeersch, designed the LUV1 from the ground up.
A category, not just a product
What distinguishes ANY’s pitch from the crowded field of electric urban two-wheelers is its insistence that it is not competing with mopeds, cargo vehicles or even electric motorbikes: it is proposing a new kind of vehicle altogether. The framing is deliberate: the LUV1 is designed to replace the journey that currently defaults to a car because no two-wheeler feels adequate. Grocery runs. School pickups. The kind of trips where luggage volume, weather, and range all need to align at once.
“Modern cities demand a fundamentally different kind of vehicle, yet much of what we see is the result of a ‘one size fits all’ mindset. We set out to challenge that convention, designing something that truly belongs in the urban environment. – Lowie Vermeersch, Chief Creative Officer, Granstudio.
The structural backbone of the LUV1 is a two-piece high-pressure die-cast aluminium chassis, a manufacturing choice that signals the team is thinking about scale and repeatability from day one, not as an afterthought. Around it, the modular cargo system offers configurable dividers, front and rear racks, and a main compartment large enough to carry a full week of shopping. Weather protection is also an accessory that’s been thought of. Tyre configurations are performance-selectable. The design resists the impulse to look busy.
The team behind it
What began as a bold idea quickly evolved into a tangible proof of concept. Chris Poulissen asked Erik de Winter and Pieter Van de Velde to join forces with Lowie Vermeersch’s Granstudio to bring an entirely new mobility category to life. CEO Pieter Van de Velde brings a product design and venture capital background. CCO Erik de Winter previously co-founded Cargoroo which introduced and scaled electric cargobike sharing in Europe, on the wave of the bike sharing boom. Head of Engineering Alessandro Mangano led platform development for Aprilia and Vespa at Piaggio Group after his time at Ferrari. These are not generalists retrofitted into mobility. They are people who have done this before at scale.
“The ‘Life Utility Vehicle’ is a term we created to define an entirely new category, one that reflects our belief that urban vehicles should seamlessly adapt to people’s evolving needs.” – Erik de Winter, CCO, ANY.
Global ambitions, local configurations
ANY is not building a single product for a single market. The price will range from €7,000-10,000 in Europe where it will make its debut. Depending on the configuration that people can make online, the price will be impacted. To significantly lower the total cost of ownership ANY will introduce leasing options for the vehicle and the batteries as they get closer to production. The architecture is designed as a platform: truly open, which allows the company to develop other two-wheeler and they also hinted a potential three-wheeler from the same modular base.
The engineering logic behind the chassis modularity supports the development of such a portfolio over time and its ability to expand their footprint beyond Europe.
Technical specifications
Model: LUV 1
Storage: 120 liter multi-functional cargo bay
License required: A1 category
Peak power: 11 kW
Top speed: 100 km/hr
Range: 100-140 km
Battery: Two swappable lithium-ion (6.5 kWh)
Charging time: 2.5-4 hours (220 V)
Motor location: Rear-hub
Frame type: Aluminum die-cast modular chassis
Seat height: 786 mm
Curb weight: 160 kg
Keyless start: Yes
Download the full specifications (PDF) >
THE PACK’s take
Some companies build better products. A rare few build entirely new categories: meet ANY. One modular platform that reconfigures as your life does: family day, weekend adventure, business run, daily commute. ANY is about far more than aesthetics. It’s a clear statement on how meaningful products should be built, and why that still matters. The design feels effortless, but every line serves a purpose. Nothing is decorative for the sake of it. This is disciplined design: thoughtful, restrained and deeply intentional.
The Milan debut places it exactly where it belongs: among products that take design seriously as a functional constraint, not a cosmetic layer. Production is targeted for late 2027. Early access is now open. For €49 you can reserve your spot and be the first to configure your LUV1 later. Go to www.rideany.com to see more.
Our friends from THE PACK Italia were on the ground in Milan for the official launch event, and let’s just say the energy in the room matched the ambition of what ANY is building. An impression:
Lowie Vermeersch, Chief Creative Officer, Granstudio – © THE PACK Italia
© THE PACK Italia
© THE PACK Italia
© THE PACK Italia
© THE PACK Italia
© THE PACK Italia
Marco Ghezzi – Chief Editor – THE PACK Italia | Erik de Winter – CCO, ANY – © THE PACK Italia