The 1997 Kia Enterprise was Kia’s flagship full-size luxury sedan, primarily sold in the South Korean market. Launched that year, it was a rebadged version of the second-generation Mazda Sentia (HE platform), representing the final collaboration between Kia and Mazda before Kia’s merger with Hyundai

The Enterprise was designed to compete with other Korean luxury cars like the Hyundai Dynasty.

Its technical profile included:

Drivetrain: A traditional rear-wheel drive (FR) layout.

Engine Options: It featured Mazda-sourced V6 engines, typically available in three displacements:

2.5L V6.

3.0L V6: Producing approximately 205 hp (151 kW) and 272 Nm of torque.

3.6L V6: The top-tier engine option.

Suspension: Multi-link setups for both front and rear to ensure a smooth, executive-level ride.

Dimensions: The sedan measured roughly 5,020 mm (197.6 in) in length and 1,810 mm (71.3 in) in width.

It replaced the Kia Potentia (rebadge of the 1986 Mazda Luce) as the brand's premier luxury offering.

Production continued until 2002, when it was replaced by the Kia Opirus (also known as the Amanti), which utilized a shared platform with the Hyundai Grandeur.

Because it was mainly built for the domestic Korean market, it remains a rare find internationally.