Silvio Napoli Named New Lucid Motors CEOCar and Driver
Lucid Motors has named Silvio Napoli as its new CEO, replacing interim Marc Winteroff.
While Napoli isn’t a familiar name, the former CEO of a Swiss industrial manufacturer has decades of experience evolving and scaling a business.
With Lucid’s next CEO now chosen, Winteroff will return to his former role as COO.
Lucid Motors has finally found its new leader. The California-based maker of electric luxury cars has announced that Silvio Napoli will be its next CEO. The news also means that Marc Winteroff, Lucid’s current interim chief executive, will return to his former job as the brand’s COO.
If Napoli’s name doesn’t sound familiar, that’s because he has built his career working in the manufacturing business. Napoli will join Lucid after leaving his role as the CEO of Schindler Group, a Swiss company that manufactures elevators, escalators, and moving walkways. Now, he’ll lead the charge to make Lucid Motors more profitable, and the company believes Napoli’s decades of experience with evolving and scaling a business will be a valuable asset.
Lucid
In a press release announcing the hire, Lucid highlights Napoli’s proven ability to lead large-scale operations in markets around the world, as well as his track record of properly allocating capital and remaining disciplined with costs. Napoli is also touted for his work to establish a “technology-enabled, service-oriented business model.” Lucid’s incoming boss is credited with a leadership style that “emphasizes clarity of priorities, accountability, and operational excellence.”
Napoli’s hire happens during an important time for Lucid Motors, as it prepares to launch three new models that are more affordable than the current Air sedan and Gravity SUV. The company is banking on these new entries increasing both sales and profits. The Lucid Cosmos (pictured above) will kick things off, with the new mid-size EV SUV slated to be revealed sometime this summer. It’ll be priced under $50,000 and debut a new “Atlas” powertrain that’s lighter and less complex than the automaker’s current drive unit. The Cosmos will be followed by the Lucid Earth and an off-road-focused variant that will all share 95 percent of their components
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