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The Supercharger for Business program’s transparent ROI calculator is helping companies assess the viability of installing Tesla’s fast-charging stations.Alpharetta Today
Tesla’s Supercharger for Business program, launched in September 2025, provides property owners with a transparent view of the costs and returns associated with installing Superchargers on their premises. The program allows businesses to purchase and operate Supercharger hardware while Tesla handles installation, maintenance, software, and driver support. The program’s success is evident in the growing number of Supercharger stalls worldwide, now exceeding 80,000.
Why it matters
The Supercharger for Business program highlights Tesla’s commitment to helping companies get charging right and accelerating investments in the industry. The program’s transparent calculator allows businesses to assess the viability of installing Superchargers based on factors like foot traffic, local electricity rates, and weather conditions, providing them with accurate cost and revenue models.
The details
The Supercharger for Business calculator reveals that the ROI is not uniform, with a significant gap between strong and weak locations. The calculator takes into account various factors such as foot traffic, local electricity rates, and weather conditions to provide accurate cost and revenue models. The biggest driver of ROI is foot traffic and the duration people stay at the location. A busy rest station, hotel, or outlet mall brings in repeat visitors who need to charge while they’re already stopped, increasing utilization numbers and shortening payback time. Local electricity rates also play a crucial role, with markets like California carrying some of the highest commercial electricity rates, which can eat into the margin between what a host pays per kWh and what they charge drivers.
Tesla’s Supercharger for Business program was launched in September 2025.The number of Supercharger stalls worldwide has now exceeded 80,000.
The players
Wawa
A convenience store chain that has deployed branded Supercharger stations through the program.
Francis Energy
A company that has deployed branded Supercharger stations through the program.
Alpharetta, Georgia
A city that has deployed branded Supercharger stations through the program.
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The takeaway
The Supercharger for Business program’s success and the calculator’s transparency highlight Tesla’s commitment to helping companies get charging right and accelerating investments in the industry, which is crucial for the widespread adoption of electric vehicles.
