BYD Co. is stepping up hiring from rivals including Porsche AG to bolster its Denza line in Europe as the Chinese manufacturer tries to break into the region’s contested luxury-car market.
Denza has already onboarded more than 50 people to build up its European sales and marketing team, said Alfredo Altavilla, a former Fiat Chrysler Automobiles manager who now advises BYD. They include ex-Porsche sales executive Lorenzo Soravia.
