Brand loyalty isn’t just for customers — Stellantis NV (NYSE:STLA) is now showing it matters for employees too.
As one of the world’s largest automotive companies, it should be easy for employees to find a company-made vehicle to drive to and from work. After all, Stellantis makes brands like Jeep, Ram, Dodge and Chrysler.
Yet, some employees are driving vehicles from other automotive companies. Those workers may want to wear comfortable shoes as they could end up needing to park in the farthest parking lot from the building.
The closest lots to the building are reserved for employees who own a vehicle from a Stellantis brand. And those employees who own a vehicle from a rival have to follow the parking rules and park somewhere else.
“Employees must adhere to posted signage and communications,” a Stellantis spokeswoman told the Wall Street Journal.
“Employees are encouraged to contact Corporate Security if they believe a parking warning has been issues in error so it can be reviewed,” the company said.
Longstanding Automotive Rule
In 2021, a GM employee reportedly saw their Tesla vehicle receive a ticket for driving a “foreign” vehicle to work, despite it being manufactured in the U.S.
Given the size of the Stellantis headquarters, parking lots farther away can add an extra 20 to 30 minutes of walking, which may give extra motivation to drive a vehicle made by the company.
While tickets may not include actual fines, there is the potential that multiple tickets could lead to a fine or that a vehicle could get towed or a boot on it for too many tickets.
Imagine having to call your boss at Stellantis and explain to them that you need your Tesla vehicle unbooted.
Stellantis-Photo by The Bold Bureau via Shutterstock
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