Ola Electric on Thursday launched its #EndICEAge campaign, offering its Gen 3 S1 X (2kWh) and Roadster X (2.5kWh) at a starting price of Rs 49,999. The company is also extending benefits of up to Rs 50,000 across its portfolio. The limited-period offer is valid till March 31, 2026.
In a press release, the company said it will provide same-day service resolution, which it claims currently exceeds 80%. In case of delays beyond the promised timeline, customers will receive complimentary Ola cab vouchers.
Ola Electric has also introduced an assured buyback value of up to 60%, aimed at enabling easier upgrades and improving ownership confidence.
Additionally, all Ola S1 scooters and Roadster motorcycles will now come with an extended warranty of up to eight years.
Bhavish Aggarwal, Chairman and Managing Director of Ola Electric, said the recent oil shock has renewed focus on energy security in India, with rising fuel prices underscoring the need to accelerate the shift to electric mobility.
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“With #EndICEAge, we are returning to a growth phase, supported by aggressive pricing, a Service Trust Guarantee, and a Buyback Guarantee, so that every Indian can confidently transition to electric,” he said.
Ola Electric currently offers a wide portfolio of Gen 3 S1 scooters and Roadster X motorcycles.The premium S1 Gen 3 lineup includes:
S1 Pro+ (5.2kWh) – Rs 1,44,999
S1 Pro+ (4kWh) – Rs 1,24,999
S1 Pro (4kWh) – Rs 1,14,999
S1 Pro (3kWh) – Rs 1,02,499
The mass-market range includes:
S1 X+ (4kWh) – Rs 1,02,499
S1 X (2kWh) – Rs 49,999
S1 X (3kWh) – Rs 81,499
S1 X (4kWh) – Rs 97,499
The Roadster motorcycle portfolio includes:
Roadster X+ (4.5kWh) – Rs 1,09,999
Roadster X+ (9.1kWh) – Rs 1,89,999
Roadster X (2.5kWh) – Rs 49,999
Roadster X (3.5kWh) – Rs 92,999
Roadster X (4.5kWh) – Rs 99,999
The company has also been expanding its network of experience centres across the country.
