The increase in sales has been most visible at VinFast, Dat Bike and Yadea showrooms, with dealers reporting unusually high traffic and orders. Other brands saw modest increases or maintained typical sales levels.
In Hanoi’s Cau Giay Ward, Manh Quang, 25, visited a VinFast showroom on O Cho Dua Street on Tuesday morning to see a model he had recently researched, but was surprised by the thronging crowds there. He decided to return another day since the wait would have been long.
According to the store manager, the showroom sold around 40 motorbikes in just two and a half hours that morning. Quang said he had been researching e-bikes for a long time but “wasn’t entirely sold” at first. But the repeated gasoline price increases in recent days convinced him to buy sooner rather than wait.
At a VinFast showroom on Pham Van Dong Street the same day, staff said all display vehicles had been sold and the store was no longer accepting new orders or deposits, but was instead taking customers’ contact details to notify them when fresh stocks became available.
Customers browse electric motorbikes at a VinFast showroom on O Cho Dua Street in Hanoi, March 10, 2026. Photo by VnExpress/Minh Quan
A store spokesperson said around 30 motorbikes had been sold each day for the last two days, four to five times the normal number. A nearby Yadea dealership was calmer though staff said the previous weekend had been hectic. On March 8 the store sold around 25 vehicles compared with only a few on a typical day.
Dat Bike dealerships also reported strong interest. At a showroom on Truong Chinh Street in Hanoi, most vehicles used for display were sold out. An employee said delivery times for popular colors now stretched to a week compared with only two to three days usually.
Demand is also up in HCMC. Hoang Van Tuan, manager of a VinFast dealership in Tan Son ward, said around 20 motorbikes had been sold in the last three days, roughly the same number as in a full month usually.On Tuesday morning alone the shop sold six vehicles. Another VinFast showroom in Cho Quan ward saw a 30–40% increase in both inquiries and sales in the last few days. Nearly all display vehicles had been sold and were awaiting license-plate registration.
A staff member at a Dat Bike store on Kha Van Can Street said demand peaked on March 8 and has since eased slightly. Due to supply constraints, customers need to wait for around a week for delivery, with only a few units in select colors available for same-day delivery.
A Dat Bike spokesperson said the longer wait is mainly due to the sudden spike in demand, and the company’s HCMC factory has been operating at maximum capacity for months. But brands such as TAILG, Pega and Dibao and multi-brand e-bike retailers reported little change in sales. Dealers at Honda HEAD and Yamaha Town outlets also said they have stock available.
Customers at a Vinfast store on Phan Van Dong Street, HCMC on March 10, 2026. Photo by VnExpress/Thanh Nhan
Dealers attributed the recent surge to several factors. Demand has been building for some time, and International Women’s Day on March 8 saw many people buy motorbikes as gifts.
The rising gasoline prices have also prompted many to switch to electric vehicles. Minh Chien of Thu Duc City said he bought a VinFast Feliz on March 9 to replace his 10-year-old Honda gasoline bike. With emissions testing expected soon, possible restrictions on gasoline motorbikes and the rising fuel prices, he decided to switch to electric “for peace of mind.”
Vinfast store manager Tuan said many customers now see buying an electric motorbike as “preparing for the future.” While sales may not remain as high as during the recent weekend, demand is expected to stay strong as fuel prices rise.
Demand in Hanoi appears higher than in HCMC partly because the capital plans to keep gasoline motorbikes off several roads during certain hours starting July 1. HCMC also has a road map to limit gasoline vehicles but has not yet announced any timeline.
Vietnam has become the world’s third largest e-bike market after China and India, with sales rising rapidly in recent years. VinFast leads the segment, selling 406,453 units in 2025, a 473% increase from 2024. Other major players include Yadea and Dat Bike.
Japanese manufacturers, particularly Honda, are increasing investment in the segment and plan to launch locally assembled models by early 2027. For now companies are focusing on expanding charging networks and battery-swapping infrastructure.
