Posted Mar 5, 2026 at 6:48 PM UTC
Can Rivian pull it off?
That is, the fastest EV product launch in US history. TechCrunch’s Sean O’Kane (who’s also a Verge alum) outlines how Rivian is staking its future on the launch of the more affordable R2 mid-sized SUV, predicting it will sell 20,000-25,000 by the end of this year.
If it succeeds, it will pull off something that only Tesla has done with the Model Y — and in a much more challenging environment. Rivian is expected to announce the R2’s price (previously estimated to start at $45,000) at SXSW next week.
Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.Andrew J. HawkinsClose
Andrew J. Hawkins
Posts from this author will be added to your daily email digest and your homepage feed.
FollowFollow
Electric CarsClose
Electric Cars
Posts from this topic will be added to your daily email digest and your homepage feed.
FollowFollow
TransportationClose
Transportation
Posts from this topic will be added to your daily email digest and your homepage feed.
FollowFollow
