As part of a newly announced model lineup from Polestar, the next three years will see four new cars roll out across its portfolio.This includes the Polestar 5 grand tourer later this summer, a new variant of the Polestar 4 in late 2026, and a refreshed version of its best-selling Polestar 2 coming in 2027.However, the most interesting model from Polestar’s announcement is the Polestar 7, which will mark the brand’s first entry into the very competitive compact SUV market.Polestar to enter the largest EV segment with the Polestar 7
The Polestar 7 is planned to be launched in 2028, as part of a four-model release over the next three years. Existing as a compact and premium electric SUV, this new model will enter the compact SUV segment, currently the busiest segment within Europe’s EV sector. Models within this segment currently account for around 33% of new EVs sold, so it’s easy to see why Polestar want a slice of that pie.
Other than a photo provided by the manufacturer showing the Polestar 7 through frosted glass, not much is known on the design of the car, but the photo gives clues that this new model will adopt the distinctive headlight design being rolled out across Polestar’s entire model lineup over the next few years.
There’s no word on pricing for the Polestar 7 just yet, but CEO Michael Lohscheller noted that the 7 will be ‘built in Europe’ and be offered at a ‘very attractive price point’. Whilst it could be the most affordable Polestar yet, it still won’t be competing with the cheapest electric cars on the market, however, as it’ll still offer the performance prowess typically associated with the Polestar family. With that in mind, this new model is likely to compete with electric SUVs around the £40,000 mark, up against cars such as the Tesla Model Y, BMW iX1, and Hyundai IONIQ 5.
FAQ Summary (Powered by AI)
1) When will the Polestar 7 launch?
The Polestar 7 is scheduled to launch in 2028 as part of Polestar’s next wave of new electric vehicles. It will be the brand’s first entry into the compact SUV segment.
2) How much will the Polestar 7 cost?
Official pricing has not yet been confirmed, but the new model will be offered at a ‘very attractive price point’ and built in Europe. Industry expectations suggest pricing could start at around £40,000, positioning it as a premium compact electric SUV rather than a budget EV.
3) Why is the Polestar 7 important for Polestar’s growth?
The Polestar 7 enters Europe’s largest EV segment – compact electric SUVs – which accounts for roughly one-third of new EV sales. This move allows Polestar to compete directly with high-volume rivals such as the Tesla Model Y, BMW iX1, and Hyundai IONIQ 5, significantly expanding its potential market reach.
