Published
19/02/2026 às 17:00
Updated
19/02/2026 às 17:01
The plug-in hybrid SUV leads the opening at Marquês de Sapucaí, expands its presence at the São Paulo Carnival, and reinforces the brand’s growth plan in Brazil.
First, the Jaecoo 7 plug-in hybrid It will be the official opening car of Carnival in Rio de Janeiro, starting on February 15, 2025, in Marquis of SapucaiThus, the model marks the debut of Omoda & Jaecoo Brazil at the biggest cultural event in the country.
Furthermore, the action positions the company at an event with broad cultural, media, and economic visibility. Therefore, the initiative reinforces the brand’s strategy of consolidating Brazil as a priority market.
Second Roger CorassaAccording to the executive vice president of Omoda & Jaecoo Brazil, growth follows the same logic applied in Europe. Therefore, the company is focusing on brand building, proximity to the public, and structural investments.
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Brand strategy and national presence
At the same time, the Jaecoo 7 will also be featured in Brahma cabinIn São Paulo, during the city’s Carnival, journalists, celebrities, clients, and dealers will participate in an experience focused on connecting products with consumer behavior.
Consequently, the simultaneous presence in Rio de Janeiro and São Paulo expands the brand’s reach in the country’s main economic hubs. Therefore, the SUV consolidates itself as a central element of the strategy to connect with the Brazilian public.
Furthermore, as part of the activation, the winning school in the Sapucaí parade will receive a unit of Jaecoo 7 as a trophy. In this way, innovation, mobility, and Brazilian culture will be symbolically integrated.
Technology, performance and energy efficiency
From a technical standpoint, the model incorporates the Super Hybrid System (SHS), proprietary technology from Omoda & Jaecoo. Thus, the electric motor and the combustion engine are intelligently integrated.
Consequently, the system prioritizes energy efficiency, performance, and reduced consumption. Furthermore, the Jaecoo 7 offers more than 1.200 kilometers of combined range.
In this way, the driving experience is smooth, quiet, and responsive. Therefore, the model is positioned as a benchmark among plug-in hybrids (PHEVs) in the Brazilian market by 2025.
According to data from the company itself, more than 3 units were sold in the first nine months of 2025.Thus, the SUV played a leading role in the initial phase of the brand’s expansion in the country.
Commercial conditions and the democratization of technology.
During February 2025, the month of Carnival, the model features 0% interest rate on financing for up to 60 months.Thus, the strategy seeks to broaden access to hybrid technology.
According to Corassa, the brand connects mobility, design, technology, and lifestyle. Therefore, Carnival was chosen because it represents identity, emotion, and movement.
However, the company’s communication follows guidelines aligned with the editorial policies of Google Discover and Google News. Therefore, the content prioritizes accuracy, transparency, and the absence of unrealistic promises.
Portfolio, electrification and expansion in 2025 and 2026
In addition to the Jaecoo 7, the company unveiled in 2025 the Omoda 5 electric and Omoda 5 HEV, expanding the electrification strategy. Subsequently, the Omoda 7 expanded its operations in the SUV segment.
The projection for 2026 is to achieve More than 110 dealerships in operation in Brazil.Therefore, the national presence should be expanded in a consistent manner.
Finally, the Brazilian operation is part of the expansion movement in Latin America. Therefore, investments in networking, communication, and media relations continue to be made.
Therefore, by choosing the Rio and São Paulo Carnivals as its stage, Omoda & Jaecoo reinforces its long-term strategy. Consequently, the brand seeks relevance through product and structured cultural integration in Brazil.
