Ford Bounty Hunters: The Pursuit of Efficiency

Ford’s Universal Electric Vehicle project is one of the most audacious and important projects in its history.

Following the introduction of the UEV Platform and Production System last year, we’re excited to share how Ford is taking on the challenge of the electric vehicle cost equation by chasing physics – the pursuit of efficiency.

Join the UEV team for an in-depth look at how they approached the new platform with a systems approach, resulting in needing less battery to deliver more value for users, starting with a mid-size electric truck in 2027.

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