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Published by Global Banking and Finance Review
Posted on February 4, 2026
1 min read
Last updated: February 4, 2026
Toyota’s Hybrid Vehicle Production Strategy
TOKYO, Feb 4 (Reuters) – Toyota plans to boost production of hybrid and plug‑in hybrid vehicles to around 6.7 million units by 2028, about 30% higher than its target for 2026, the Nikkei business daily reported on Wednesday.
Production Goals for 2028
The world’s largest automaker aims to lift global output to about 11.3 million vehicles in 2028, roughly 10% above its 2026 plan, the paper said.
Market Share Expectations
The share of hybrids is expected to rise to 60% in 2028 from roughly 50% in 2026, the newspaper added.
Toyota did not immediately respond to a request for comment.
(Reporting by Daniel Leussink, Editing by Louise Heavens)
