JAKARTA – Japanese motorcycle manufacturers are starting to flood the Vietnamese electric motorcycle market. Like Honda and Yamaha, which are expanding their presence through the launch of new models and aggressive promotions in the form of discounts that reach VND 15 million or Rp9 million.
The move is considered an anticipatory strategy ahead of the policy banning gasoline motorcycles that will be implemented in Vietnam in 2026. One of the most highlighted regulations is the ban on motorcycles entering the central area of Hanoi, which is planned to take effect from July this year.
In that situation, Vietnam’s electric motorcycle market is slowly shifting from the dominance of local brands to a new competition involving Japanese manufacturers. After years of monitoring developments, big brands from the Land of the Rising Sun are now accelerating their steps through new products and large-scale sales programs.
Honda is said to be preparing a strategic electric motorcycle called UC3, a model introduced in early 2026 and expected to go on sale around June. Honda UC3 offers a modern design with horizontal DRL lights and LED headlights.
The control area is minimalist, including a 5-inch TFT panel that has been integrated into Honda RoadSync, so that riders can monitor travel information through smart connectivity. For performance, the UC3 is equipped with an electric motor with a maximum power of 6.0 kW, which is claimed to be equivalent to a 160 cc gasoline motor.
The motorcycle has three driving modes: Sport, Standard, and Economy, and is equipped with a reverse assist feature. Meanwhile, the 3,174 kWh LFP battery makes it capable of covering about 120 km in a single full charge and supports fast charging, with a charging time of about four hours.
In addition to UC3, Honda Vietnam also confirmed the price for the e: CUV line at 65 million VND or Rp41 million including VAT, two batteries, and a charger. Reported from Baonghean, Thursday, January 15, for consumers who choose the battery rental scheme, the price drops to 45 million VND a:tau Rp28 million.
The Honda CUV e: which is already sold in Indonesia is targeted to be available at Honda Vietnam dealers in March 2026. One of the advantages of CUV e: is the Mobile Power Pack e: (MPP) battery system that allows for flexible battery replacement at exchange stations or charging at home.
Yamaha Neos electric motorcycle. (Photo: Yamaha)
To tighten competition, Japanese manufacturers also stepped up direct incentives. Like Yamaha, which offers a VND 15 million cash voucher, which significantly reduces the spending of prospective buyers compared to the official selling price of around VND 49 million or Rp31 million.
Honda doesn’t want to be left behind, this manufacturer provides a cash bonus promotion of 5 million VND or Rp3 million for buyers of the ICON e: model until February 16, 2026. The ICON e: price itself is in the range of 26.4-26.8 million VND, but not including the battery.
With a strong technological foundation and an extensive distribution network, the aggressiveness of the Japanese manufacturer is considered to create a huge pressure in the Vietnamese electric motorcycle market. The war of prices, promotions, and the continuous launch of models shows the long-term target of securing a market share of environmentally friendly vehicles in Vietnam in the next few years.
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