MINI saw its EV sales nearly double in 2025 to more than 100,000 units, BMW Group announced on Monday.
The UK brand delivered 105,535 fully electric units last year – a new record for the company –, representing a 87.9% growth compared to 2024 as it refreshed its EV portfolio.
With a total of 288,290 vehicles sold in 2025 – a year-on-year increase of 17.7% –, EVs accounted for more than a third of MINI‘s global figures.
In China, the Netherlands, Turkey, and Sweden, more than half of the vehicles sold by MINI were fully electric.
“Our strong volume growth across all regions in 2025 clearly reflects the exceptional appeal of the MINI model family,” the brand’s chief Jean-Philippe Parain said on Monday.
“The updated iconic design, the sportiness, individuality, and expanded electric offerings of the MINI brand have met customer expectations all around the globe,” Parain added.
EV Models in Europe
MINI‘s EV portfolio in Europe is currently priced between €31,490 and €40,990, equivalent to a range of $36,800–$47,900.
As the most affordable fully electric model, MINI Cooper Electric starts at €31,490 ($36,800) in the Netherlands and is equipped with a 49.2 KWH battery, enabling a WLTP range of up to 400 km (249 miles).
It is followed closely by the MINI Aceman Electric, which is available from €34.490 ($40,300), with the MINI Countryman Electric being the flagship EV model – priced from €40.990 ($47,900).
Global sales of the compact electric SUV rose by 81.8% in 2025 compared to the previous year.
2025 and 2026 Model Updates
In 2025, MINI refreshed its Cooper and Cooper S models, as well as the Cooper Clubman.
For this year, the 2-Door and 4-Door versions MINI Cooper will be updated, with John Cooper Works (JCW) styling and Digital Key Plus, an advanced smartphone-based car key.
Additionally, 2026 refreshes will be implemented for the Cooper Convertible model, as well as in the Cooper Countryman, which offers both internal combustion engine (ICE) and fully-electric versions.
BMW Group’s EV Growth
The BMW Group – which includes BMW, MINI, and Rolls-Royce – sold a total of 442,072 EVs last year.
EV sales accounted for 18% of the Group’s total figures in 2025.
The market share of EVs achieved 18% last year, up from 1.9% in 2020, when the group sold only 44,541 fully-electric units.
Throughout 2025, BMW Group produced “more than one million vehicles” in its four German factories, according to the Member of the Board of Management of BMW AG Milan Nedeljković.
