Plug-in hybrid vehicle (PHEV) sales rose sharply in Australia in 2025, despite the end of a key government incentive.
The Fringe Benefits Tax (FBT) exemption on PHEVs ended on April 1, 2025, and yet PHEV sales were up 130.9 per cent year over year for a total of 53,484 deliveries.
An influx of more affordable PHEV offerings, many from Chinese brands, helped fuel this growth.
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Australia also received the first PHEV utes, with BYD, Ford and GWM pioneering a new segment Down Under that’s set to get more entrants in the future.
And it’s BYD that was once again on top, holding just over a 50 per cent share of Australia’s PHEV market – though PHEVs still accounted for 4.3 per cent of the total new-vehicle market.
Models
In 2025, the BYD Sealion 6 and Mitsubishi Outlander each took a step down on the podium to make way for a new top-selling PHEV: the BYD Shark 6.
Not only did the BYD Shark 6 outsell the next best-selling PHEV at a rate of almost exactly two to one, but it blew its rivals – the GWM Cannon Alpha PHEV and Ford Ranger PHEV – out of the water.
Admittedly, it had a few more months under its belt – the first deliveries of the Shark 6 were recorded in February, against April for the Ford and May for the GWM – but the BYD’s dominance of the PHEV ute segment is plain to see.
The Cannon Alpha PHEV was nevertheless Australia’s fifth-best selling PHEV in 2025, just behind its showroom-mate, the Haval H6.
Model
PHEV sales
Model total
PHEV share of total sales
BYD Shark 6
18,073
18,073
100%
BYD Sealion 6
9055
9055
100%
Mitsubishi Outlander
4110
22459
18.3%
GWM Haval H6
2542
13217
19.2%
GWM Cannon Alpha
1371
2524
54.3%
BMW X3
1305
4909
26.6%
Mitsubishi Eclipse Cross
1297
4477
29.0%
Ford Ranger 4×4
1143
56555
2.1%
Jaecoo J7
1078
2706
39.8%
Geely Starray EM-i
1066
1066
100%
Chery Tiggo 8 Pro
1065
3571
29.8%
Mazda CX-60
1029
5410
19.0%
Mazda CX-80
971
3851
25.2%
Chery Tiggo 7 Pro
901
5681
15.9%
Lexus NX
744
6024
12.4%
Kia Sorento
600
8745
6.9%
Lexus RX
507
2126
23.9%
Cupra Formentor
468
1490
31.4%
Mercedes-Benz GLC-Class Wagon
451
4306
10.5%
Omoda 9
373
373
100%
MG HS
353
4201
8.4%
Volvo XC60
331
2047
16.2%
Audi Q5
299
3570
8.4%
Mercedes-Benz C-Class
294
1425
20.6%
BMW X5
269
3673
7.3%
Volvo XC90
265
754
35.2%
Range Rover Sport
253
2306
11.0%
GWM Tank 500
249
1519
16.4%
Audi A5
246
979
25.1%
Leapmotor C10
235
579
40.6%
Mercedes-Benz GLA-Class
218
3244
6.7%
Chery Tiggo 9
190
190
100.0%
Land Rover Defender
186
3854
4.8%
Volkswagen Touareg
183
768
23.8%
BMW 5 Series
155
315
49.2%
Porsche Cayenne Wagon
154
662
23.3%
Porsche Cayenne Coupe
148
932
15.9%
Mercedes-Benz GLC-Class Coupe
128
1520
8.4%
Mercedes-Benz E-Class
118
519
22.7%
Range Rover Evoque
111
614
18.1%
BMW XM
95
95
100%
Ferrari two-door range
89
164
54.3%
Lamborghini two-door range
76
118
64.4%
Bentley two-door range
69
70
98.6%
Audi Q8
63
514
12.3%
Cupra Leon
61
339
18.0%
Jeep Grand Cherokee
60
673
8.9%
Range Rover
53
369
14.4%
Jaguar F-Pace
50
304
16.5%
Ford Transit Custom
47
3447
1.4%
Alfa Romeo Tonale
38
132
28.8%
Land Rover Discovery Sport
37
412
9.0%
Peugeot 408
33
93
35.5%
Range Rover Velar
30
371
8.1%
Jeep Compass
28
147
19.1%
McLaren Coupe/Convertible
27
68
39.7%
Ford Escape
25
28
89.3%
Porsche Panamera
24
82
29.3%
Bentley Flying Spur
11
12
91.7%
Cupra Terramar
9
246
3.7%
Skoda Kodiaq
8
1255
0.6%
Mercedes-AMG GT 4-Door Coupe
6
6
100%
Volvo S60
4
37
10.8%
Peugeot 508
2
2
100%
Bentley Bentayga
1
68
1.5%
Citroen C5 X
1
2
50.0%
Denza B5
1
1
100%
Denza B8
1
1
100%
Peugeot 308
1
88
1.1%
Brands
BYD toppled Mitsubishi to become Australia’s best-selling PHEV brand.
It wasn’t just fresh product that saw BYD overtake Mitsubishi, which had been among the first brands to offer PHEVs in Australia.
Mitsubishi was forced to axe its Eclipse Cross, in both petrol and plug-in hybrid guise, as it was one of multiple models in its lineup that didn’t meet new safety regulations. The brand secured stock of affected vehicles prior to the implementation of the new regulation from March 1, but Eclipse Cross PHEV sales still fell by 45.2 per cent.
The Outlander PHEV, an updated version of which is due here this year, also slumped 32.9 per cent.
Jaecoo J7 2025
While BYD posted an enormous increase in PHEV sales (up 337.7 per cent year over year), fuelled in large part by the arrival of the Shark 6, it wasn’t the only brand to sell more PHEVs in 2025 than in the year before.
Setting aside PHEV newcomers like GWM, Chery, Geely and Omoda Jaecoo, all of which launched their first PHEVs in Australia in 2025, there were some other notable players.
Mazda was up 16 per cent, BMW was up 287.3 per cent, and Lexus was up 256.4 per cent on the back of better supply and the launch of the RX PHEV.
Brand
2025 PHEV sales
% change vs 2024
BYD
27,128
+337.7%
Mitsubishi
5407
-36.3%
GWM
4162
–
Chery
2156
–
Mazda
2000
+16.0%
BMW
1824
+287.3%
Omoda Jaecoo
1451
–
Lexus
1251
+256.4%
Ford
1215
+519.9%
Mercedes-Benz
1215
+149.5%
Geely
1066
–
Land Rover
670
+5.7%
Audi
608
+55.1%
Kia
600
+391.8%
Volvo
600
-51.8%
Cupra
538
-24.1%
MG
353
-60.0%
Porsche
326
-34.7%
Volkswagen
183
+21.2%
Ferrari
89
-30.5%
Jeep
88
+37.5%
Bentley
81
+800.0%
Lamborghini
76
+660.0%
Jaguar
50
–
Alfa Romeo
38
-67.0%
Peugeot
36
-84.5%
McLaren
27
-25.0%
Skoda
8
–
Denza
2
–
Citroen
1
-50.0%
MORE: VFACTS 2025: Another record year for new vehicle sales in Australia, but growth modest overall
