Depreciation remains a major concern for car buyers in Brazil, especially in a context of high prices and an unstable market.
In 2025, recent data from Fipe table Data indicates that well-known models, including electric and popular vehicles, have registered significant drops in value in just 12 months, raising an alert for consumers attentive to resale value.
A survey by Auto+ analyzed five cars priced up to R $ 300 thousand which have lost the most value in the last year.
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The calculation takes into account how much these vehicles cost when brand new in 2024 and the current average value indicated by Fipe in December.
The result shows losses amounting to more than a quarter of the original price, reflecting changes in the new and used car market, as well as the impact of the advancement of electrified models.
Among the factors that explain these declines are the slowdown in new car sales, the greater availability of updated versions, frequent price adjustments by manufacturers, and, in some cases, the difficulty certain models have in maintaining consistent demand in the used car market.
The presence of electric vehicles among the most depreciated is noteworthy.
Despite their technological appeal and high performance, these models still face resistance from some Brazilian consumers, whether due to charging infrastructure or the rapid technological evolution that makes recent versions more attractive and puts pressure on used car prices.
In the case of popular pickup trucks and sedans, the explanation lies in strong competition, the arrival of new generations, and aggressive promotions in the new car market, which end up driving resale values down.
Ford Ranger XL experiences a significant drop in resale value.
See which cars depreciated the most in Brazil in 2025, according to the Fipe Table, with losses reaching more than R$ 75 in just one year.
A Ford Ranger XLThe entry-level version of the brand’s mid-size pickup truck appears among the negative highlights of the survey.
Primarily designed for work, but equipped with a double cab, it had a suggested price of R$246.990 when it’s brand new in 2024.
Currently, the average value in the Fipe Table is… R$208.399.
The difference represents an approximate devaluation of 15,6% in 12 months, or a little more than R $ 38 thousand.
Despite being a traditional model in the Brazilian market, the Ranger XL felt the impact of fierce competition in the segment and the arrival of more updated versions of the same line.
Furthermore, frequent promotions and special conditions offered in the new car market contributed to putting pressure on the price of used cars, reducing their resale value in a relatively short period.
The Chevrolet Onix Plus LT is a surprise among popular cars.
See which cars depreciated the most in Brazil in 2025, according to the Fipe Table, with losses reaching more than R$ 75 in just one year.
Among popular cars, the Chevrolet Onix Plus LT 1.0 Turbo It drew attention due to the intensity of the devaluation.
Historically one of the best-selling sedans in the country, the model has always had a reputation for good value for money, which made its resale value a positive point for many buyers.
In 2024, the LT 1.0 Turbo version was sold for R$119.190.
According to the current Fipe Table, the average value has fallen to R$91.982.
This represents a loss of approximately 22,8% in just one yearThat’s a high percentage for a car considered to be a popular model.
This scenario reflects, in part, the strong competition in the compact sedan segment and the shift in consumer preference, with people increasingly seeking compact SUVs.
Furthermore, price adjustments and updates to the Onix line have directly impacted the perceived value of previous versions.
BYD Seal leads in financial losses among electric vehicle manufacturers.
See which cars depreciated the most in Brazil in 2025, according to the Fipe Table, with losses reaching more than R$ 75 in just one year.
O BYD Seal It is one of the most emblematic cases on the list.
Launched in Brazil with a strong sporty appeal, the electric sedan stood out for its high-performance package, with 531 horsepower e 60,2 kgfm of torquein addition to advanced design and technology.
Even so, the devaluation was significant.
In 2024, the model cost R$299.800 when it’s zero kilometers old.
Currently, Fipe indicates an average value of R$224.249.
This represents a drop of 25,2% in 12 months, or more than R $ 75 thousand.
The result reinforces a trend observed in the electrical segment.
Rapid technological evolution and the aggressive pricing policies adopted by some brands end up directly impacting resale value.
For those who bought the model thinking they would trade it in soon, the financial loss was significant.
JAC E-JS1 also registers a sharp decline in value.
See which cars depreciated the most in Brazil in 2025, according to the Fipe Table, with losses reaching more than R$ 75 in just one year.
Another electric vehicle that is among the most devalued is the JAC E-JS1.
The compact city car was priced at R$132.900 in 2024, considering the 2025 model.
Today, the Fipe Table indicates an average value of R$101.049.
The difference corresponds to an approximate devaluation of 23,9% in just one year.
Although the E-JS1 is one of the most affordable electric vehicles on the Brazilian market, it faces similar challenges to other models in its segment.
Increasing competition and frequent price and equipment updates directly influence the behavior of the used car market.
Furthermore, the resale market for compact electric vehicles is still limited, which restricts demand and puts downward pressure on prices.
Renault Megane E-Tech leads depreciation ranking in 2025.
See which cars depreciated the most in Brazil in 2025, according to the Fipe Table, with losses reaching more than R$ 75 in just one year.
The model that lost the most value during the analyzed period was the… Renault Megane E-Tech.
Presented as one of the most modern electric vehicles in its category, the mid-size hatchback arrived in Brazil with a strong technological message and a premium proposition.
In 2024, the full price of the model was… R$292.690, without discounts.
Currently, the Fipe Table indicates an average value of R$215.785.
The fall reaches 26,3% in 12 months, the largest among the five cars analyzed.
The devaluation reinforces the challenge faced by higher-value electric vehicles in Brazil.
Even with a good technology package and adequate performance, the pace of sales and competition with newer, and in some cases cheaper, models directly influence the price in the used car market.
With such significant losses in just one year, these numbers reinforce the importance of evaluating not only the purchase price, but also the vehicle’s market performance over time.
In a rapidly changing landscape, especially with electrification gaining ground, the future value of a car may depend as much on fuel consumption, performance, or features.
Which of these models surprised you the most due to the depreciation they experienced in such a short time?
