EV giant aims to address consumer concerns on affordability and driving range
BYD Auto Japan President Atsuki Tofukuji unveils the BYD Sealion 6 during a news conference in Tokyo on Dec. 1. (Photo by Arisa Moriyama)
YUICHI SHIGA
December 1, 2025 15:48 JST
TOKYO — Chinese electric vehicle maker BYD on Monday launched its plug-in hybrid vehicle (PHEV) in Japan, leveraging its low prices to break into a market where local players like Toyota Motor dominate market share.
