Meet Lada Aura, a Russian business sedan that serves as a lengthened version of the Lada Vesta. But it end up as a disasterous sales flop because ‘Officials showed no interest’ and Lada decided to ‘halt its production

The Lada Aura was initially positioned as a premium version of the Lada Vesta. The car received a body lengthened by 25 cm, giving the extra space to rear passengers. The interior is trimmed with genuine leather from the Ryazan manufacturer "Russkaya Kozha," which also supplies materials for the Aurus presidential limousines.

Officials showed no interest in the car. In the first eight months of 2025, only 792 cars were sold. Of these, 53% were purchased by private buyers, and 47% by corporate clients. Production plans were much more ambitious: AvtoVAZ expected to assemble 3,000 Auras by the end of 2024, and another 8,000 this year. Dealer estimates indicate that no more than 5,000–6,000 were actually produced.

Customers were also dissatisfied with the quality: complaints centered on cabin noise, electronic glitches, brake system defects, a faulty CVT, and, most importantly, the price, starting at 2.6 million rubles, with climate control not included as standard. Dealers in Moscow, St. Petersburg, and the Samara region were left with unsold cars.