GAC Australia: The ‘Chinese Toyota’ Set to Storm Down Under | Electric SUVs & Hybrids
Could a Chinese automaker truly rival Toyota in Australia? It sounds like a bold claim, but GAC Australia’s leadership believes they’re up to the challenge. Dubbed China’s Toyota, GAC isn’t just borrowing the name for clout. They’ve got the partnerships and ambition to back it up. But here’s where it gets controversial. While GAC doesn’t dominate its home market like Toyota does globally, it’s learned from the best, maintaining joint ventures with both Toyota and Honda. So, are they just a copycat or a legitimate contender? Let’s dive in. GAC’s deputy general manager, Cheney Leang, is confident. We have a very good reputation in China, and we believe Australian consumers will accept us, he told Care Expert. The brand is launching down under this month with three models. The Mzum small SUV, the Ionv midsize electric SUV, and the M8 plug-in hybrid people mover, aiming for 1,000 sales this year. But that’s just the beginning. By 2028, GAC dreams of cracking the top 10 auto brands in Australia with 33,000 sales and a 90 dealership network. Ambitious? Absolutely. Unrealistic? Maybe not. And this is the part most people miss. GAC isn’t just riding on Toyota’s coattails. While they initially used Toyota’s hybrid technology, they’ve since developed their own powertrains, including plug-in hybrids and extended range electric vehicles, IRVS. In fact, Lyang claims Toyota is now using some technology from GAC’s ion, a surprising role reversal. This isn’t unique to GAC. Non-Chinese brands like Toyota and Volkswagen are also adopting tech from Chinese automakers like BYD and SIC Motor. It’s a global shift that’s hard to ignore. Unlike Toyota’s Lexus strategy, GAC will sell its premium vehicles under the same name plate, focusing on building trust with a single brand. Trust is our number one priority. Leang emphasizes. With over 20 models in their global portfolio, from SUVs to sedans and even a UTA, GAC is positioning itself as a versatile player. Their global platform supports both right-hand and left-hand drive, making Australia a natural next step after expanding into 80 plus countries, including the UK and France. But will Australian buyers bite? GAC’s factorybacked operation and commitment to service, both pre and post sales, are strong selling points. Yet, the market is fiercely competitive, and brand loyalty runs deep. Here’s the question we’re left with. Can GAC’s Chinese Toyota label translate into real success, or will it remain just a marketing gimmick? Let us know what you think in the comments. We’d love to hear your take on this automotive underdog’s bold move.
GAC Australia Chinese Toyota car market launch electric SUVs hybrids PHEV vehicles.
Discover why GAC is called China’s Toyota and how it’s entering the Australian auto scene.
The head of GAC Australia explains their partnerships with Toyota and Honda, focusing on reliable products and top-notch service.
Launching with models like the Emzoom SUV, Aion V electric SUV, and M8 PHEV people mover, targeting 1000 sales in 2024.
GAC plans rapid expansion, aiming for top 10 brand status by 2028 with 33,000 sales and a 90-strong dealership network.
With their own hybrid tech developed from Toyota and Honda, GAC offers petrol, hybrid, plug-in hybrid, electric, and extended-range EVs.
Interestingly, Toyota is now using tech from GAC’s Aion V, showing a tech exchange.
GAC will sell premium brands like Trumpchi, Aion, and Hyptec under one banner for trust and variety.
Their global platform supports right and left-hand drive, with markets in over 80 countries including UK and France.
GAC vehicles have been rebadged by brands like Mitsubishi and Dodge, proving their global reach.
