Hero MotoCorp Unveils Xpulse 421 and VIDA VXZ Electric Bike at EICMA 2025
Ladies and gentlemen, friends from the media. Now presenting Next One. [Applause] Next one. A completely new mobility archetype, portable, personal, and profoundly human scale designed to move you, not merely move or carry you. Now moving to next two. [Music] [Applause] As you can see next to a compact, flexible spacing, self-balancing electric trike that blends motorcycle thrills with three-wheel stability and everyday practicality. It’s time now. It’s time now to move to next three. [Music] [Applause] A compact, protective, all-weather personal EV that brings the safety and comfort of four wheels in an elegant and versatile form for both urban and rural. several journeys. What you have seen just now is only the beginning. Novos is a living platform constantly evolving through new ideas, new partnerships, new collaborations and breakthroughs that redefine what is or what can be possible. Let me move on now. There’s lots and lots, so I need to take a break every time. At Hero, progress has never been confined to our design studios or our factories. It lives and breathes on the open road where innovation meets purpose and where every rider becomes part of our story. Leading this charge, my dear friends, is Vida, our electric vision, where design, technology, and emotion converge to define what the future of mobility feels like. I’m now proud to unveil Ubex, our first electric motorcycle concept. More than a machine, it’s a symbol of transformation and a glimpse into a cleaner, smarter, and more expressive world of movement. Agile, emotional, and engineered for the rhythm of urban life. UBEX embodies freedom. Next, I present project VXZ, a bold statement in electric motorcycles co-created in partnership with zero motorcycles from USA. Together we have redefined what electric performance can be. Raw, precise, and thrilling. Before we have a peak into this concept, may I ask the ladies to reveal the ubacs, please? [Music] That’s Ubex for you. And right behind me is a sneak peek into the VXZ. With Ubex and VXZ, we have proven that electric performance can stir the soul as powerfully as its combustion legacy ever did. At Hero, once again, innovation does not pause at performance. It scales. Because progress holds meaning only when it is accessible to everyone and everywhere. This brings us to the European debut of Vida. Today, right here and right now, we officially announce the commencement of pre-interest for VIA VX2. Designed for the rhythm of modern cities, VX2 is compact, it’s convenient, and it’s capable. Bringing the reliability of Hero and the innovation of Vida to riders across Italy, France, Germany, Spain, and the United Kingdom, which is most of you here. With VX2, we have demonstrated that sustainable mobility can be practical. It can be affordable and truly truly global. But my dear friend, mobility is also an emotion. It is identity. It is adventure. And most of all, it is joy. That spirit comes alive in the Vida Dirt E series built for those who ride beyond the wild. Introducing the first in the series, Dirt Eyee K3. As some of you have seen the Acro, now you see the dirty K3 in real life and all set for a launch. Born of dust, grit, and glory. An electric motorcycle for children with first of its kind adjustable riders triangle and adjustable wheelbase. This bike here is designed to grow with the kids from ages 4 to 10 years just with very little and minor adjustments. This motorcycle concept that won the Red Dot Award redefineses how the next generation learns to ride safely, skillfully, and sustainably. We are delighted to announce the premiere of Dirty K3 in Europe and India with the official opening of pre-interest right here. Next in line, I present to you the Dirty MX7 Racing Concept. A fierce, agile off-road bike. [Music] Can we have the reveal, please, of the MX7? [Music] Why don’t I help them? [Music] [Music] Lighter and nimler, the MX7 is built for riders who refuse to be ordinary. A perfect blend of off-roading attitude and electric performance. Let’s have the AV, please. [Music] Heat. [Applause] [Music] Heat. [Music] [Music] [Applause] My dear friends, if anyone of you was thinking of getting the first dirty K3, I’m sorry, it’s already taken by my grandson here. He’s already ordered the first one. He’s getting the first one. From play to performance, that is what defines hero. As you saw, from the novous concepts to the electric bikes to the everyday VX2 and then to the dirty K3 and the dirty MX7. No, through Hero Motorsports, we have tested our machines in the toughest terrains on Earth. From the sands of Dhakar, as you can see back there, to the most unforgiving trails, every race sharpens our engineering, strengthens our resolve, and inspires us to know and think of what we will build next. And now that relentless pursuit brings us to our newest expression of power, precision, and purpose. The Dakar edition that we have here for you, the X pulse 210 DAR edition. May I request for the unveil, please? [Music] For some riders, the road is only the beginning. They seek the untamed, the uncharted, the world beyond the horizon. And for those riders, you see the Expulse 210, the car edition, born from our championship winning DNA, embodying the spirit of grit, glory, and endurance. Powered by a liquid cooled 210 C engine, delivering 24.6 6 PS of unyielding fun performance. It is engineered for precision control and unstoppable momentum with fully adjustable rally suspension. The Xpulse DAR edition isn’t just rally inspired. It is rally ready. Build for victory and destination destined for those who ride where limits disappear. I talked about the Dakar bikes and now you have the Dakar edition. Dakar inspired rally ready DAR edition 210 expulse. Now for the final reveal of this afternoon, which has been a powerp packed afternoon for us, and I’m sure powerpacked afternoon for all of you, the Hunk 440 SX. May I call for the reveal of the Hunk 440 SX, please? [Music] The Hunk 440 SX. Rugged yet refined. Built for those who live to explore both city streets and the untamed trails. Powered by a 440cc long stroke engine, it delivers torrich performance, versatility, and confidence. Enhanced with rideby-wire technology, selectable ride modes, and advanced traction control, the Hunk 440 SX is engineered to adapt to every terrain, every mood, and every rider who dares to go further. In closing, let me say from dirt tracks to global streets, our journey is driven by one vision, mobility with purpose. My dear friends, at Hero and Vida, we build more than machines. We build connections. Connection between riders and their world, between progress and responsibility, between today and tomorrow. [Music]
Hero MotoCorp arrived at EICMA 2025 with a clear message—innovation meets global ambition. The brand introduced its most powerful adventure motorcycle yet, the Xpulse 421, alongside the muscular Hunk 440 and the new VIDA Project VXZ electric concept.
At Milan, Hero made its intentions clear: expanding its presence in Europe, diving into electric mobility, and competing in the adventure and street performance markets. The Xpulse 421 highlights Hero’s evolving engineering, while the VIDA VXZ shows how the company plans to bring excitement to electric riders. With a bold new design language and cutting-edge tech, Hero is ready for the world stage.
Hero’s 2025 lineup reflects its transformation from a commuter-focused company to a global player. The Hunk 440 and Xpulse 200 4V continue to show Hero’s growing diversity. Whether on rugged trails or city streets, the message is clear—Hero is shifting gears toward the future.
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