LIVE: TVS Motor at EICMA 2025 | Global Premiere of 6 New Mobility Solutions | OVERDRIVE
Heat. [Music] Heat. Heat. Heat. [Music] Heat. Heat. [Music] [Applause] [Music] [Music] [Music] [Music] [Music] Heat. [Music] [Music] Heat. [Music] Heat. Heat. [Music] [Music] Hey, hey, hey. [Music] Heat. Hey, heat. Hey, heat. [Music] [Music] [Music] Heat. Hey, heat. Hey, heat. [Music] [Applause] [Music] [Music] Heat. Heat. [Music] [Music] [Music] Heat. Heat. [Music] [Music] [Music] Hey, [Music] hey, hey. Heat [Music] up [Music] here. [Music] [Music] [Music] [Applause] [Music] [Music] ciao. Europe, we’re not just here to show up. We’re here to move. The way Europe moves, we redefine mobility as a shared movement. We are the fourth largest two-wheeler manufacturer globally with over 64 million happy customers and five state-of-the-art manufacturing plants with 7 million annual production capacity. We redefine mobility [Music] as inclusivity on wheels. [Music] From agile city commuters to adrenaline charged machines to street bred legends. From smart IC vehicles to modern EVs to new age ebikes. We redefine mobility with quality that goes the distance. Backed by a century of trust, passion, and purpose, and a legacy crafted with precision design and lasting quality. We redefine mobility with technology that moves like we do intuitively. Powered by smart connect tech, which thinks, feels, and connects with you. We redefine mobility with racing engineered into our DNA. Our hearts race on the track and every victory refineses the machines that you ride every day. We redefine mobility with care that never lets you down. We are here whenever you need us. Because every ride deserves peace of mind. We redefine mobility with progress designed for the planet. Over 95% of our operations run on renewable energy. We operate within a 1.21 net water positive ratio. 99% of our waste avoids landfills. We don’t just make bikes. We redefine quality of lives today, tomorrow, together. Because our passion to build great mobility solutions knows no boundaries. [Music] So Europe, we’re not just here to show up. We’re here Dear italiano, welcome. Welcome to everybody. Welcome to the press. Welcome to the journalist. Welcome to the media. Welcome to some dealers. I see you around. You are my family. So, you always welcome guys. And welcome to all of the friends of TVs. What a day. What a day today is for TVS. We mark history, one of those days that will never be forgotten for those who has lived this moment. So again, an historical moment for TVS, historical moment for ECMA, an historical moment for Italy and overall for the European countries because it’s the first time for TVS in ECMAN and to a global scenario that EKMA is showing. We are proud to welcome all of you in our world and share our war our way forward to you. So let me go deeply directly the heart of the presentation and let me introduce Payman Kar of the international business of TVS Motor Company. Thank you, Joan. What an exciting moment today at ECMAR, the heart of the two-wheelers universe and opening a bold and strong new chapter for TVS Motor Company. This is our first time at ECMA, but don’t make mistake, this is a beginning of a larger journey. We arrive in ECMA today not only with TVS brand but also with our legendary luxury brand Norton close to us just here ready to serve European dry riders and and customers with passion with precision and with pride. TVs was born in India with a tremendous ambition from the day one. We started with a dream and we became top four global OEM interwheelers serving and touching the lives of more than 64 millions of customers since that time and that across more than 90 countries. Our story has written through excellence in engineering but also unshakable reliability and also passion and above all of that a deep customer focus because for us mobility is not only moving from point A to point B it’s emotion it’s freedom And it’s connection with people who love technology, who love design, and who love possibilities. So, and customer care, I said it’s deeply in our roots. It’s not a struggle. And just the demonstration of that 64 millions customers making us number one in JD power ranking in customer satisfaction. So with more than 2,000 passionate engineers and four centers of excellence in Singapore, in UK, in Bologna, in India, we have all we are all united by one single strong purpose. Transform the quality of life of people around the world. providing them mobility solution that are exciting, sustainable, responsible and safe. And now our journey is starting in Europe. Europe is not a one unique market. It’s a mosaic of cultures. It’s excellence in mobility. And this is this these values are deeply rooted in our DNA in TVs. So here at ECMA we are going to showcase our large portfolio, our ebikes, but also six new mobility solution we are preparing for for Europe. But close to us here, proudly standing here close to us, Northern Motorcycles, an icon of British heritage, reborn for a new era. Last five years we have invested more than 200 millions of pounds to revi for revival of this uh tremendous brand which has more than 127 years of story history in innovation and in racing glory. We are writing now here the resurgence of Norton built in timeless values of design, dynamism and detail. To bring this vision to life, what we did, we built a best-in-class team with blending the best British art combined with a global expertise. And this team has prepared six stunning products. You will see four of them today and two will come next year. But they did also they are preparing also for northern customers more than 200 excellency in terms of retail experience all around the world from 2026. So we are excited today to share that with you our products starting first with TVS and for that I would love to invite my friend and colleague Manu to share this wonderful adventure with you. Thank you. Thank you Payman. So our vision of transforming quality of life for people across the world comes from the pride that we take in our engineering and designing vehicles. So our products they stand for inspiring design, superior build quality and cutting edge technology and our centers across the world as Pimen mentioned in India in Solul in Singapore and Bologna they house the best talent across the world which is available in two wheelers. Today we are here to bring out these six new products which are from our design bank across EV and across motorcycles which to bring out our vision alive. Talking of about our electric journey, we started two decades back and in these two two decades we have done deep engineering capability building. Our flagship TVS IQ brand has covered 8 billion kilometers on road and these 8 8 billion km are sitting across 750,000 customers across the globe. TVs I cube today is number one in South Asia. We design our own products. We hold those IPs and all of this is built in our state-of-the-art production facilities. We lead in efficient power trains and connected technology across the world. So here I am very very thrilled to introduce to you three new electric bikes. First one, a maxi scooter. Second, a sporty electric. And third, for the first time, our EV motorcycle concept. First up, let me take you through a detail of M1s. This is designed by our very very talented Singapore team and it holds a completely new portfolio from for emerging urban mobility. This delivers instant acceleration, very precise control, great stability, and it all elevates a daily riding experience to the next level. Because of the Maxi design, it offers great amount of comfort and road presence. This product will play in M1 category. Sorry, A1 category. Can we have the unveil, please? [Applause] [Applause] So this product, this beauty will be available end of next year. I go on to the next. Now let’s meet the all new TVSX. The all new TVSX is born electric. And this was designed in India for the entire globe. It is a very lean aerodynamic design which is tuned for high agility control and more importantly rider machine harmony. It comes now packed with Android Auto and Qualcomm powered infotainment which brings the technology to the next level. This also plays in A1 category. Can we have the unveil please [Music] TVSX will be world’s most connected vehicle available on Europe roads by end of 26. And now for our final show showstopper for electric today. TVS EFX30. It is the most powerful electric concept that we have ever built so far. Can we have the unveil this of the vehicle please? This is a street fighter design which is sharp and purposeful and filled with futuristic intelligence. It brings out the next generation electric powertrain technology and it is built on the pedigree of racing for us. So it was my delight to have presented to you the three concepts today. for continuing further. I invite on stage my dear colleague Vimmel to take you through the rest of our launches today. Thank you man. Good morning everyone. I’m sure you are very excited to see next set of products over here. But before we jump in there, let me give you a little brief history about our racing pedigree. You know TVS is the flag bearer of motorsports in India. You know we have been racing for more than four decades right we started in 2015 by bringing you know being partnering with Shero at the Dakar we started first world’s first factory woman racing team in 2016 in 2022 we took TVS as one of the Asia make Asia make racing championship from there we took into Dakar in 2024 the first Indian to win the rally to Dakar the Harit Noa the the the rider of TDS factory team. We have a very very rich history of more than four decades and we have been winning more than 80% of the podiums and this speaks a lot about our engineering progress and R&D. This philosophy of racing you can see in the range of the products at TVS motor company in Europe. In TVS premium range we have three set of formats. We have RR which is absolutely a racebread machine. We have RTR 310 which is a naked street fighter. We have Ronin which is a very beautiful modern retro. Now these are the three format of the motorcycles that we have in Europe. To these formats we will add another set of format of motorcycles today at IKMA. Before I step into that, I wanted to tell you about the four broad pillars on which this premium motorcycle stands on. The whole journal about it. How do we build it? Anything that we build at TDS is with the focus on a customer. It’s a very purpose-built design that we’ll develop. If you look at any design of the motorcycle are very very differentiated. Not only are they differentiated in terms of their design, we also are pioneering engineering and technology. In these beautiful set of machines, you will see we have put lot of technology beat RTDC which is first time in the world under 500cc we put a sixd directional IMU into it. So it’s a full package of technology. We were the first to introduce factory built order. We also have birectional quick shifter. There are many more. If I keep speaking about it, it’s going to take a longer day. So very big packaged technology, beautifully designed motorcycles and what does TJS bring to this world is great quality and reliability. We’re the first two-heer company in the world to get a deming award for manufacturing. So that is one side out of it. The second side of it is the JD power when they do the customer satisfaction we have been continuously rated by the customers as one of the best products from the company. So it’s a great combination on quality, reliability and the customer satisfaction on the other side. What it helped us in the premium segment is to create 6 million happy customers around the world. around 90 plus countries is where we sell them. And we have a strong community of close to half million across the world. That speaks for the product, that speaks about the design, that speaks for the quality that we bring to this world. Of course, there’s a lot of excitement of the customers who ride this motorcycle and I’m sure we are going to bring this excitement and the thrill to Europe again. To my right, if you see, we have the world’s first. We are going to introduce a a beautiful helmet which comes with a technology of HUD display. Please have a look at it. There’s a beautiful technology corner generally which you see in the car industry. You will see what we build in our beautiful motorcycle and package them so that they’re fun to ride motorcycle. On my left if you look at we have collaborated with the world’s best in terms of our gear with apparel called as Alpine Star. We also have accessory collaboration with GV. So we provide a full proposition not only as a product but as a entire brand world to this European nation. And I’m very very happy and excited to be here with all of you today. So before I jump in to the next product, TVS has been known for racing, rallying, stunting. In fact, we hold a record of doing the stunting in Himalayas at the highest ever altitude. So that inspired our engineers to bring to you the beautiful RTR hyper stunt motorcycle. Can you have the unveil of this please? [Music] I’m sure all of you would love to put a leg around it and go for a stunting within the AKMA arena but please wait for some time before we unveil another beauty. I spoke about our racing legacy of 40 years. You know a brand can have a legacy of 40 years be if we have good in quality engineering design and customer satisfaction. Bringing you another beautiful race pedigree machine designed with a very futuristic design in mind where our track to road philosophy is being put into place. Introducing Tangent RR for the first time at IKMA and I’m sure all of you are going to love it. Isn’t it cool? Are you not feeling excited about it? I’m sure damn cool bikes. I’m sure we saw a lot of consec heard from payment and manu about when they are going to come. We thought we must bring something to Europe which you can book today and probably try to ride on the beautiful Italy roads. So we are going to introduce for the first time in the European market our rally tourer extreme. We have the strong pedigree of raid the Himalayas in India. We have been winning almost 80% plus podiums. So we have seen in the consumer space they want something for off-road and they want something for onroad. So perfect combination of rally touring extreme is what we present to you today at IKMA. This is built on our own indigenous design of an engine which is RTXD4. It’s a 300cc engine which turns 36 PS of power, 28.5 Newton meter of torque and is built with a technology which consumers would love and generally you will see this technology in the bigger CC of the bikes. We have packaged it in a 300cc engine. So you have riding modes, you have touring mode into it, you have birectional quick shifter, you have a quiz control into it and tons of the technology which you can really really use. I would unveil this bike for the first time here at IKMO. Can you please unveil this bike first? So this bike starts booking from today and the starting price is €5,199. Ladies and gentlemen, these are the six set of uh solutions that we are supposed to share with all of you. Very happy to be here with all of you to present all of them together. Let me invite Joani to give the final closing speech. Thank you very much. Thank you. So I told you at the beginning what a day for TVS. So you have seen all the six new solutions, new solutions we have for our mobility. So let me say something very important for us because here we are here in Milan. We are in Italy. Important that our journey important to say you know all of all of you know that important to say we have started one year ago our experience serial in Europe through a fully owned company of TVS here in Italy which had a lot of success. So thank you very much again. Thank you very much for coming. Now I inviting my colleagues Payman Vimal and Manu on the stage. Thank you for joining. [Music] Very good guys. Very good. So in this moment now I invite all the journalist press and media to refer to Stefania and Kika for all the press kit and information and we go to close to our stand that is part of our family which is Norton which is waiting for us. Thank you very much again. Graciat. [Applause] [Music] [Music] Heat. Heat.
We’re live from EICMA 2025 in Milan as TVS Motor unveils six new global mobility solutions, Watch the world premiere and see what TVS has planned for the future of mobility, Don’t miss it
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