Meet Ford F-150® Lightning® owner Scott Rinckenberger

I’m a photographer. All of my work is really rooted in a love for the outdoors and a passion for being in wild places. Try and capture work that is evocative and makes people really appreciate, preserve, and protect this beautiful planet we get to call home. The capabilities of the Lightning, you know, they allow me to carry all the equipment I need to carry, get in and get out of the mountains like I need to be. It’s a lot easier to keep my equipment running for multiple days in the field. I’ve made a really concerted effort across my career to really reduce the environmental footprint of how I live and how I make my living. Getting into an electric vehicle sort of felt like the last puzzle piece.

When you’re both a lifelong truck guy who won’t budge on capability and a photographer trying to help preserve the beauty of the natural world – what else would you drive? @scottrinck tells us how how his F-150® Lightning® levels up what he can do on the trails and brings him closer to his mission.

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