Only 15 of 129 EV Brands in China Will Survive Brutal Blood Bath by 2030
One of the largest and most wellrespected consulting companies, Alex Partners, have released information saying that of the 129 EV and hybrid plug-in hybrid companies in China, 129, basically none of them will be in existence except for 15. There’ll be 15 left by 2030. Which 15 are they? Alex Partners doesn’t say what they are, but I’ve got a pretty good idea. So, I’m going to tell you which ones will be around in 5 years. Now, keep in mind, guys, there’s only two companies in China right now that sell EVs that are profitable, but there’s zero companies that only sell EVs that are profitable. As in, yeah, there’s companies like Bed who sell a lot of plug-in hybrids. In fact, more than 50% of their car sales are plug-in hybrids. the rest of EVs, they’re making money apparently. A lot of people say they’re not, but um I believe that they actually are. And there’s one other company that’s making money. That’s Le Auto, but they are well, they’re predominantly a plug-in hybrid company as well. So, in other words, no EV companies except Tesla worldwide are actually making a profit. So, the key question here is who are going to go bankrupt? How quickly? Well, probably pretty quickly. And this is not just Alex Partner saying this, by the way. the CEO of Xpang, he said recently that seven companies would be left. Seven, not 15, but seven. Hello, my friends. Great to have you with us. I’m Sam Evans. If you get value from the channel in any way, please support us by becoming a YouTube member. I’ll put a link in the description below. Only a handful of EV makers, this is a reference to NEV makers, new energy vehicle makers, will be left in 2030. I mean, this is a lot of consolidation. If you think about it, it’s probably not drastic. It’s probably not an exaggeration from Alex Partners because there was 500 in 2018. There was 500 of them. It’s now 129. So 371 have disappeared within the last 7 years. That’s that’s quite a lot. The electric vehicle boom in China is going pretty ballistic, guys. I mean, look at these sales numbers. Just came out within like literally 10 minutes ago. In China, China’s NEV Retail, new energy vehicles, combination of EVs and plug-in hybrids, most of them being EVs, hit 1.11 million in June. highest numbers so far this year. And comparing that to June of last year, sales have grown by 30%. 30%. But actually, EVs have grown even faster. EVs accounted for 661,000 of those 1.1 million. 661,000 of the 1.1 million, meaning you know what, about 70%. No, 60%. So that’s good. Sales of EVs up 33% is awesome. And EVs actually contributed to 54% of all sales in China in the month of June. 54%. Now, by 2030, most experts believe that figure won’t be 54%, it will be 100%. I mean, why on earth would you buy an internal combustion engine car? A purely internal combustion engine car is simply a liability. And it’ll be close to 100. It’s not 100%. It’ll be close. It’ll be like Norway where it’s 97% right now. So that means that these 129 companies will have a big decent sized market to play with. We’re talking about 32 million car sales per year. But they got a long way to go to actually make money. And some of the challenges are that these brands, some of the bigger ones, are willing to sell at a loss to get rid of the smaller ones. Body has admitted that themselves. They’re willing to basically crush the smaller companies. And if you’re smaller and your sales are say 10% of BDS or less, and BD is willing to sell at a lower price than you, meaning at a loss, and also because they’re making more cars than you, they’re cheap. It’s cheaper for them to manufacture each car, how long do you have left to stay around? Probably not long. So with hundreds of startups already gone and consolidation gaining momentum, China’s EV market is headed for a major shakeddown and a transformation like probably what we haven’t seen for a very long time. In 2018, as I mentioned before, there was around 500 companies in China that were either developing EVs or planning to sell them. Many of these companies actually failed quickly. As of 2024, there were 129 left. uh as of 2025, I believe that number is actually now down to 127. According to consulting firm Alex Partners, 15 will remain viable financially through 2030. While the consultancy firm didn’t name which companies it expects to thrive, I will. And these 15 brands could account likely for around 75% of China’s total sales in 2030. 75% from these 15 brands. Some of them have already reached four-year profitability. According to the head of Alex Partners Automotive Practice in Asia, Steven Dyier, some local governments may support nonviable companies to protect jobs and economies, but they can only do that for so long. If these companies are losing billions of dollars, such as NEO, how long can a local government help that company? It can’t lose a billion dollars every quarter, for example. I mean, that’s too much. Consolidation will proceed more slowly across the industry in the coming 5 years, but it will unquestionably happen. And in other words, bankruptcies will unquestionably continue to happen. China is one of the most competitive new energy vehicle markets in the world, said Dier from Alex Partners. It is experiencing a fierce price war. I see it as a race to the bottom. Its rapid innovation speed is constantly being refreshed by new forces such as environment drives. Such an environment drives significant breakthroughs in technology and cost efficiency. But it also makes it very difficult for many business to become sustainably profitable. This has happened across many industries. This race to the bottom, this price war and it drives most companies except the absolute strongest completely out of the market. As I mentioned earlier this year, only three EV brands are believed to have achieved profitability. Now, that’s believed because some people say it’s not true, that it’s a Mirage, but I can’t confirm that. These companies include BYD, Lee Auto, and the Series Group. But, I mean, as you know, those three companies predominantly sell plug-in hybrids. And as you can see, plug-in hybrid sales, they’re not growing anywhere near as fast as EV sales. EV sales represent 60% of the market and then growing faster than plug-in hybrid sales and E-Rev sales as well. Now, the series Group includes Elato and the Landian brands. And yeah, they don’t sell EVs at all. They only sell plug-in hybrids. Some of the local companies though that are getting towards profitability. There’s three of them include Zika, Xpang, and Leap Motor. I think it’s pretty safe to say those three companies will still be around in 2030. Now, could you have said the same thing about those three a couple of years ago? No. Things have changed significantly though. So which of these companies will still be around according to the SAM analysis? Well, yeah, I’ve used a bit of chat GPT, a bit of my own experience and knowledge in the industry, a bit of Gro, a bit of Gemini. I’ve done a bit of research on this and it’s a little bit tricky because to be honest in terms of small companies, there’s actually not that many that I think are going to be around. There’s some key reasons though why these companies will be by of course they’re going to be around in 2030. I don’t think there’s any question about that. Leo, I believe that they will be too though. They do need to pivot faster to EVs because being so reliant on plug-in hybrids and e-revs is not a safe strategy. Neo, will they still be around? Well, I think they will be, but not as they are known today. the chances of NEO continuing to make multi-billion dollar losses every year for the next 5 years, investors won’t continue to bail them out. It’s just it’s just not it’s just not possible. NEO will be acquired by another company or there’ll be some sort of collaboration where NEO will have be forced to join with another company and be subservient to them. Sort of like what Nissan did with Honda before that whole deal fell through into the toilet. That’s what will happen with NEO. So, NEO won’t be one of these companies that sticks around by itself in 2030. Xpang, as I mentioned before, Xpang, of course, they only sell EVs. They do have a new plug-in hybrid coming. I’ve got a video on that, by the way, coming out tomorrow. But Xpang have experienced enormous growth and profitability is likely to happen by the end of 2025 based on their current financials and forecasts. J Auto Group, they have a few brands, right? link and co and Zika. It’s a bit confusing because Julie have proposed they’re actually buying Zika and link and co. They’re doing a share by basically kind of like a share buyback. They’re basically buying those companies. So I mean obviously Zika and Lincoln Co are going to be around in 2030 because they’re part of that group and they will be protected regardless. But they are successful companies making very good cars and I think they could stand on their own two feet if they had to. GAC AON. Now, this is a bit of a tricky one because the truth is this is part they’re part of the GAC group. AON is the EV brand of the GAC group and you know GAC could have a tough time because they make a lot of internal combustion cars. I think sales of those vehicles will completely die. But the AON brand itself will still be around. They uh they make cars very efficiently and they’re quite popular still in China even though their sales have declined significantly over the last 6 months. Before that, they were selling 50,000 cars a month, EVs a month. Cherry, Cherry sales over the last couple of years have been astronomical. Their sales worldwide are growing rapidly, and there’s really no J danger of Cherry not surviving. But Cherry is not one of these NEV energy makers. They’re not a Nev EV brand. They’re just a big brand that sells internal combustion cars and EVs and hybrids. So, we can’t really even put them in this list. But, we can put Leap Motor in the list. Leap Motor uh they make affordable EVs. Their sales continue to go up almost every month like Xpang and they have been growing their sales globally, expanding their model lineup and they are clearly on a path to success similar to Xpang. Outside of those companies I’ve just listed, it’s actually very difficult to figure out which other companies will be successful in the long term. Some of the companies will be simply by the fact that um they’re not that big and therefore they can’t lose too much money and they are essentially part owned or fully owned by local state governments. Those companies will continue to exist and they won’t be losing enormous sums of money. They’re not they’re not losing huge they might be losing say $50 million a quarter. The state government can handle that. Doesn’t like it but they can handle that and they’ll just keep that in place in order to preserve jobs in that local area. But it’s really hard to identify which companies will truly be successful. I think it’s very clear of the standalone EV makers, the ones I’ve mentioned will be successful. Now, of course, Xiaomi as well, but Xiaomi, whilst they are a new EV brand, absolutely success is appears to be guaranteed considering how well they’re doing so far. They are still the sort of a subsidiary of the global Xiaomi company and I don’t think you’d call them a standalone startup type brand. But that said, Xiaomi along with those other brands that I’ve mentioned, I believe will have continued success over the next 5 years. Guys, I hope that helps to answer some questions. I definitely don’t put Neo in this list as I mentioned earlier for the reasons that I mentioned, but I don’t think they’ll necessarily go bankrupt in the traditional sense like Nissen is likely to. They’ll simply become part of another automaker. Maybe Julie might actually buy them. Julie has a lot of brands. It’s possible. What do you think? Let me know in the comments. Bye-bye. [Music]
Only 15 of 129 EV Brands in China Will Survive Brutal Blood Bath by 2030
Only 15 out of 129 Chinese EV brands are expected to survive the ongoing industry shakeout by 2030, as cutthroat price wars, tech races, and unsustainable business models force mass consolidation. Analysts warn that most startups lack the scale or margins to endure China’s brutal EV “blood bath.”
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Only A Handful Of China’s 129 EV Makers May Survive Brutal Market Meltdown
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