Designing for the Senses: How Lexus CMF Creates Emotion Through Materials
color
material finish CMF design is about crafting experiences that embrace our customers to discover something fresh in the unexpected
it’s not just about aesthetics cmf design is about crafting a deeply personal and emotional experience through color material and finish
creating something truly immersive and memorable
at Lexus our design process goes far beyond simple creation we draw connections between both the intangible experience and the tangible materiality we need to create a new values we need to create completely immersive feeling emotion
it should feel like Lexus is designed for you around you
and to do that we must understand global and regional lifestyles
diving into how people live what they value and what drive them art fashion
culture trend niche inspirations from all over the world
it’s about staying one step ahead creating something that truly resonates with our customers
our everyday lives are full of inspiration constantly feeding the creativity that shapes the future of design
our designs unlock new possibilities inviting you to experience what Lexus can offer sensorial design for Lexus the key word is performing arts
functional beauty we transform materials into something both beautiful and practical what we want is to create experience that feel authentic and meaningful with the attention of every details artistic perfection and beauty we want everyone to feel special anytime they’re in the Lexus
that’s the future we are shaping because at the Lexus it’s all about you
Step inside the world of Lexus CMF (Color, Material, Finish) design —where every detail is crafted to move you.
From immersive textures to regionally inspired colors and sustainable materials, our designers go beyond traditional luxury to create experiences that resonate with all five senses. Hear directly from our global CMF design team as they share how art,
culture, lifestyle insights, and Japanese craftsmanship come together to shape the future of Lexus interiors.
It’s not just how a car looks—it’s how it feels, smells, and even sounds. This is functional beauty. This is the evolution of luxury. This is Lexus.
📍Featuring CMF Designers from: Japan | France | California
🔗 Learn More: https://discoverlexus.com/stories/the-evolution-of-cmf-design
❤️ Follow us on Instagram: https://www.instagram.com/discoverlexus/
#LexusDesign #CMF #ExperienceAmazing #LuxuryReimagined #DesignInnovation
